Resources Library by ANA

Subscribers and their magazines (Spanish)

The media research information about the magazine market-oriented medium has evolved in the sense of scaling up the public-lexicon of its socio-economic characteristics. The information we have today revolves around "who" and "how many" read. And...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti

June 15, 1997

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium

Author: David Rogerson

June 15, 1997

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

Electronic publishing

The paper describes the work that has been carried out in the field of electronic new media auditing by the Audit Bureau of Circulations, ABC //electronic and the International Federation of Audit Bureaux of Circulations (IFABC).

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Richard Foan

June 15, 1997

Getting the research we need

This paper describes the research dilemmas business titles have to face, with particular reference to the Financial Times. It shows how the Financial Times attempts to add value to the research it buys, how it goes about choosing which studies to...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Peter Highland

June 15, 1997

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium

Author: Robert Kitching

June 15, 1997

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium

Author: Wojciech Pawlak

June 15, 1997

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium

Author: Matthias Steinmann

June 15, 1997

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium

Author: Hana Friedlaenderová

June 15, 1997